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Author Topic: What is Yield? That elusive quantity!!  (Read 8817 times)
MM_Admin
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« on: February 25, 2010, 08:31:58 am »

Hi!
I am just doing a little research to see what the 'majority' of moteliers would describe as yield !
On the "Revenue Comparison Report" you can see that the monthly revenue is tolled as well as the number of bookings, guests, unit nights and guest nights !

For variety, the monthly revenue can be seen divided by any of these units to give a yield figure!
ie $144.97 per unit night for the month of Sept 2009

What I would like to see is which yield figure is generally regarded as the right one !
There are new moteliers entering the market all the time and sometimes WE are asked the question. I try to get these questions relayed to MANZ as the authority on suc thing s !
But I think it is important that we understand which you, our customers prefer.
This result will help us make new reports in the future !

Many Thanks !

Patrick
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dave
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« Reply #1 on: March 05, 2010, 08:30:01 am »

Well I was Rudely interupted by a booking update.. from MM ... where was I ? OK yeild never ask a motel owner that question, the bean counter is the real person to talk too.  Most motel owners want to know 3 maybe 4 things
1. Who is arriving (at what cost)
2. who has left (at what discount)
3. How can I enhance my online booking system
4. How can I improve on 3.

Patrick... #3 is the most important thing .. this will be the power of MM in the future.

Work on the reporting systems you have in a more simplistic form .. who cares about pies etc? all I want to know is that if I have a predicted monthly income by day (from bookings) all I want is a $ ammount per day.

aggh this could lead to blood being spilt. Smiley
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Grant
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« Reply #2 on: March 12, 2010, 07:39:26 pm »

Patrick I believe that we should be aware of our yield.
This is our 3rd Motel and we have been in moteling for 9 years. I monitor two things using excel. Average room rate and occupancy. If both figures are increasing together than the trend is good. If one is increasing at the expense of the other than the trend is not good. After all we don't want to work harder for less.
Grant Roll Eyes
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MM_Admin
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« Reply #3 on: April 13, 2010, 11:33:04 am »

Hi Grant !
Take a look at the new report listed here

http://forum.motelmate.co.nz/index.php/topic,70.0.html


I think you'll find it's just what you want !
Smiley

Cheers
Patrick
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